What’s Trendy These Days for Signages?

Signages bears 35 percent of a business’ total sales per month on average. There are some businesses and companies that generate a big amount of money thanks to the signs they use. On the other hand, there are also some companies that generate squat from their ads. Still there are others who just hit the average. Whether your company is one of the three mentioned above, the truth still remains that ads work; or at the very least you can make them work.

This is the reason why signage maker in Singapore industry isn’t fazed one bit about the changes in the economy. For them, it’s just a regular day. They are used to the lean months when a new order takes days or weeks before its followed up by another one. They also know what its like to go through peak month, the time when every second counts and the orders pile up like cake. They know how it works and things will never change. There will always be a need for signages in Singapore no matter what year. The only real difference though is when it comes to the technology being used. There’s also the slow shift towards digital ads and signages that needs addressing.

As businesses looking to get new signs for your business, you are very much welcome to ask for recommendations from the signage makers. Be prepared for a barrage, though, of classic looks and feels. Be ready to go through lists of generic text fonts. Lastly, you may need to be ready for the more classic ad copies too. Those copies may have already been used by other providers and other signages in the past, so no originality there.

We do have a thing or two we can impart when it comes to getting a new signage.

1.       Go for Quotes

If you don’t have a message yet on the copy that will be used for the sign, you can go the straight way and do the conventional messaging. But if you want to connect to the younger audiences or the millennial crowds, then you could try incorporating quotable popculture quotes. Get it from movies, get it from video games, get it from TV. The important thing is that it sounds familiar and rings back to whatever product you are selling or promoting.

2.       Use Memes

There are tons of fun and popular memes that you can use. Just be careful of copyrights and intellectual properties. The trick on that front is to emulate the meme without actually using the exact same image. Have your graphic designers work around incorporating different characters instead of the one the one that got popular. People these days are smarter when it comes to things like this. The only real challenge here is how to get the message and the brand out while using the meme without being called out for being a copycat.

3.       Do wordplay

Wordplays are fun. Wording can make or break a business too. So, if you really want to up your challenge, you can come up with a witty way of saying something about your brand or company while using modern or popular words.
Location: Singapore

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